You MatterHere’s a simple service reminder to bring to your next meeting. Share it with your staff. Include it in your internal newsletters, and make sure everyone inside your business (you included) understands that this message is at the core of your organization’s success.

Every customer matters.

When it comes to customer service, your internal customers matter, too. Every employee is a link in the chain. Everyone’s contribution has an effect.

You matter! Whether you work directly with customers, or you have no direct contact – what you do and how you do it makes a difference in the overall customer experience.

That certain something special that only you can bring to your work has a positive effect on workplace success, happiness and the quality of customer service. You matter.

What do you think? Does every employee in your organization know how much they matter? Does everyone feel valued and value their customers? What other employee creeds exist inside your organization?


Marilyn Suttle is a customer experience expert, international conference speaker, and bestselling author. She works with organizations to ensure a strong customer focus and successful teams.

Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan is known as the business bible – a blueprint for client service success.

Taming Gladys! The Busy Leader’s Guide to Creating Fierce Customer Loyalty is filled with activities you can do with your staff to keep customer loyalty strong.

The Customer Service Roadmap is an in-house customer service training program designed for employees who have frontline customer contact — face to face, telephone, email, chat, forums, etc.  Instead of a one-time training event, we offer a series of short, bite-sized courses focused on developing 7 core customer service skills.

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