Today’s guest blogger is Holly Stiel. Holly appears in chapter 7 of our bestselling book, “Who’s Your Gladys?” for her work with Preston Wynne Spa. Even in a profession defined by superlative service, Holly Stiel stands out as an authority and pioneer in the field of concierge services and superlative customer service.
Over the years I have been asked countless times, “How do we make training stick?” and “How can we create and become the kind of company that revolves around service?” They know they want the type of environment and the type of employees who live and breathe service — creating a grand experience for the customer and renowned for their property and brand.
While I get asked these questions often, I find the commitment to do the work required to actually have such a company culture is not as enticing to these executives and managers as the idea of it. It’s like wanting to be thin and buff but not wanting to eat a healthy diet and exercise. Some clients claim they want a “sea change” when it comes to their customers’ service experience. They say, “We want to have concierge-type services. We want our people to behave like the employees of The Four Seasons.” When I tell them what is involved in actually having this type of service culture they usually say, “Well, we didn’t mean exactly like the Four Seasons — something sort of like that, something easy!”
Creating a service- and customer-experience-based company culture is quite simple. It’s not easy, just deceptively simple!
Well, there isn’t partway (like partially pregnant) when it comes to superb customer service a la The Four Seasons model. What I think they are really asking for is a Vitamin C pill or a shot of B-12 – an easy fix. It doesn’t work that way to create a total Sea Change. Actually, creating a service- and customer-experience-based company culture is quite simple. It’s not easy, just deceptively simple! more…










































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